Agora operates a real-time engagement platform-as-a-service (RTE-PaaS) that enables developers to embed audio, video, and messaging capabilities into their applications for use cases including live streaming, video conferencing, online education, gaming, and social networking. The company serves a diverse global customer base across multiple industries through a consumption-based pricing model where customers pay based on actual usage of platform capabilities such as per-minute charges for real-time communications and streaming services. Agora generates revenue from developers and enterprises that integrate its platform into their applications, competing on technical optimization and developer experience against other specialized RTE-PaaS providers and broader cloud communication platforms.