The company provides outsourced sales, marketing, merchandising, sampling, and retailer support services to consumer packaged goods manufacturers and retailers across North America, operating across physical and digital commerce environments. Its service offerings span three main segments: Branded Services (including brokerage, merchandising, and omni-commerce marketing for CPG manufacturers), Experiential Services (sampling programs and brand activations), and Retailer Services (merchandising execution, private brand development, and retail media support). The company generates revenue through commissions, fee-for-service arrangements, and cost-plus structures, with employee costs as a primary expense, and competes on service quality, data and analytics capabilities, technology enablement, geographic reach, and cost-effectiveness.